Dream Team
The responsive bedtime story that’s not done Til’ it’s done.
The Olympics presented a once in a generation opportunity to inspire Australian kids to play and support football. The was one problem. When the matches we happening in Paris, Aussie kids were fast asleep.
So we brought the inspiration of the Matilda’s Paris journey to them in an innovative and engaging way.
Creating a podcast that created kids stories based on game highlights from Paris…overnight.
Have a listen…
As the real events of the Matildas’ games unfolded in Paris, key player stats – shots at goal, possessions, near misses and much more were captured. These data points were weaved into a story.
Utilising ElevenLabs, an AI trained on Matilda’s Captain Steph Cately’s then narrated each episode. So when the kids of Australia awoke, there was a heroic retelling of the game waiting for them to enjoy.
To help promote the Dream Team, merch packs containing sleepwear were sent out to help young fans feel even more a part of the team.
Once the Olympics wraps, we’ll take each of the game stories and turn it into an illustrated children’s book. A permanent source of inspiration for generations to come.
