Everything else can wait
Crackers that turn platters into all that matters
A cheeseboard typically is a support act.
But with Olina’s Crackers, it’s guaranteed to become the main event.
We’ve all been there. The platter’s popping. Conversation flowing. You’re enjoying yourself so much, mains, movie night, meeting up with mates… it all becomes a distant memory. With Olina’s, everything else can wait.
Launch
We wanted to bring the feeling of ‘living in the moment’ to life through a hand-drawn imperfect illustration style to match the imperfect nature of the cracker.
Swedish/Australian artist Ellin Matilda helped make that a reality. While Josh Trotter brought it to life through animation.
Contextual Campaign
Contextual Campaign
Contextual Campaign
Street Posters
Making it Contextual
Who gives a fig?
Here’s a taste of the 14 unique strategic opportunities we then identified for seasonal, interest based and AYR messaging to amplify the idea. Because whether it’s a an 8 hour slow roast, movie night or Christmas lunch, if the platter has Olina’s on it, everything else can wait.
BBQ… BRB
Christmas cheer
Hold your horses
Perfect pairings
Dinner delayer
Steal the limelight
All that matters
Easter hunt
Yep…even cookies
Results
Olina's saw a 84% sales increase at Woolies within the first four weeks of campaign.
This growth was unprecedented against forecasted sales - especially during a packaging change.
Now that’s a lot of crackers!