Everything else can wait
Crackers that turn platters into all that matters
A cheeseboard typically is a support act.
But with Olina’s Crackers, it’s guaranteed to become the main event.
We’ve all been there. The platter’s popping. Conversation flowing. You’re enjoying yourself so much, mains, movie night, meeting up with mates… it all becomes a distant memory. With Olina’s, everything else can wait.
Launch
We wanted to bring the feeling of ‘living in the moment’ to life through a hand-drawn imperfect illustration style to match the imperfect nature of the cracker.
Swedish/Australian artist Ellin Matilda helped make that a reality. While Josh Trotter brought it to life through animation.
Contextual Campaign
Contextual Campaign
Contextual Campaign
Street Posters
Making it Contextual
Who gives a fig?
BBQ… BRB
We are in the process of creating 12 unique, hand illustrated assets that target mealtime, passion points and cultural moments. Because whether it’s a an 8 hour slow roast, footy finals bbq or Christmas lunch, if the platter has Olina’s on it, everything else can wait. More coming soon!